THE STORY BEHIND BIOZYME WHEY.
For several decades, Indians have always relied on Whey Protein either produced by or imported from the West. Yet in a simple customer listening exercise, many frequent gym-goers and regular Whey Protein consumers all proved to have the same complaint; they were simply unable to obtain desirable results, despite a healthy diet, copious exercise and daily protein supplementation. People held many misconceptions as to why this happens. Some say Indians don’t have the right genes for it, whereas others believe an Indian diet is genuinely incompatible with muscle growth. The biggest problem, however, which we identified was that no one in the Indian Sports Fitness industry had even tried addressing the Indian body’s concerns.
Due to several factors, primarily our carb-heavy dietary habits, Indian bodies have a lower ability to process, digest and absorb protein; especially when compared to Western bodies. This results in severe protein wastage and discomfort caused by indigestion. All Western Whey companies have been populating the Indian market with products which favour Western bodies and diets for decades, without so much as trying to customise them to our needs. We at MuscleBlaze decided to take on this challenge, and solve this problem for once and for all.
We dissected the fundamental make-up of Whey Protein, and tailor-made its composition for Indians bodies. After a two-year long rigorous process involving over a hundred different formulae, we finally engineered the perfect composition for our ‘Enhanced Absorption Formula’ i.e. EAFTM (patent pending).
“MuscleBlaze, being an Indian brand, has always primarily worked for the Indian bodybuilding community. We believe most gym-goers and bodybuilders can relate and connect to this prevailing challenge and hope they look to MuscleBlaze for a solution. Keeping this in mind, we have produced a unique patent-pending enhanced absorption formula (EAFTM - patent pending)”
- Sameer Maheshwari,
Founder and Managing Director, MuscleBlaze India.
We subjected Indian power users to extensive clinical trials involving EAFTM and received results that were beyond satisfactory. We noted 50% higher protein absorption and 60% higher BCAA absorption. This translated to an overall improved utilization of protein with the added benefit of no bloating or heaviness caused by undigested protein. We’re proud to be the first Indian Sports Fitness Brand to have undergone rigorous research in order to create a customised and tested product for Indians bodies. We not only figured out the root cause of India’s protein gap, we found a way to solve it. Here’s to the Biozyme Whey Series, which is not just made for India, It’s made for Indians.